How this firm fuels communities with vibrant wellness

What began as a visit to the physician’s workplace six years in the past has morphed right into a black-owned smoothie firm that promotes well being and wellness.

Life Challenge Juice Firm

James Lengthy was coping with hypertension and was identified with diabetes when his physician recommended juice as an choice to enhance his well being.

Medical doctors normally prescribe the medication to you. My physician stated I ought to strive juicing. I did not know what juicing was. “I simply wanted to alter my eating regimen and do issues to alter all the things all collectively,” Lengthy stated.

Associated: Juice your approach to higher well being

The Dwell Challenge Juice Firm travels throughout Central Indiana with its merchandise for patrons to buy. (Picture/Jade Jackson)

He started researching the advantages of assorted components. I have been experimenting with mixing fruits and completely different recipes for a very long time to create one thing that tastes good and is simply best for you.

On the time, he was a trainer, and upon sharing his juice creations along with his co-workers, they started encouraging him to promote it to others.

Issues began to warmth up after that. I used to be promoting my truck at first. Then I landed at a farmer’s market. Flip one into 5. Then 5 farmers’ markets changed into seven gasoline stations, and now we’re on-line,” Lengthy stated.

He referred to as on his Dwell Challenge Juice Firm to advertise a wholesome contemporary juice with no added sugar and genuine components.

Talia Bynm has been a loyal buyer for a couple of years. She works downtown and appears ahead to seeing him serve his juices on the Indianapolis Metropolis Market.

“He gave us a style, and my hair got here again and all the things. So, I used to be like, ‘That is my new favourite factor on this planet. It is the style. It is the truth that despite the fact that it is wholesome, it tastes so good, it is so laborious to search out.’ That is what I really like about it,” Benem stated.

Filtering, Distilling, and Drinking: How This Company Fuels Communities with Vibrant Luxury
There are 5 present juice flavors to select from with the Dwell Challenge Juice Firm. (Picture/Jade Jackson)


Grandma’s iced tea options honey, lemon, orange, iced tea, and berries. It guarantees to spice up your immunity. A few of its advantages embrace stress aid, coronary heart well being, and combating colds and flu, with vitamin C and antioxidants.

Purple Reign options peach, mint, mango, grape, inexperienced tea, and stevia. A few of its advantages embrace improved bone well being, decreased sensitivity, fat-burning properties, decrease blood sugar, and a memory-enhancing ingredient, with vitamin okay.

Candy Nectar doesn’t include added sugar. It makes use of ginger and turmeric, which offer therapeutic properties. These antioxidants promote eye well being and supply advantages in opposition to coronary heart illness, Alzheimer’s, despair, and muscle ache.

Honey Moon makes use of components consisting of sea algae, berries, blueberries, lemons, limes, honey, watermelon juice, and spirulina.

The fountain of youth accommodates kale, cucumber, spinach, inexperienced apple, pineapple, lemon, ginger and orange juice. Wholesome inexperienced juice serves as a dietary complement, offering vital advantages for weight reduction and for people with diabetes or bronchial asthma.

Lengthy stated it’s going to proceed to develop and develop its enterprise, with secret plans for what’s to return sooner or later.

Contact Workers Author Jade Jackson at 317-607-5792 or electronic mail Observe her on Twitter @IAMJADEJACKSON

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