Rating the perfect vegan magnificence manufacturers on social media

What are the preferred vegan cosmetics manufacturers on social media proper now? Three standard magnificence manufacturers rank within the high three—Florence by Millie’s Millie Bobby Brown, Reem Magnificence by Selena Gomez, and Reem Magnificence by Ariana Grande.

It is no shock that manufacturers with a “movie star face” are the preferred—however analysis by EasyVeganVeganVecipes.com reveals a couple of surprises on the checklist.

The researchers at Straightforward Vegan Recipes in contrast a number of components to find out the highest ten vegan magnificence manufacturers on social media. Followers, likes, views, feedback, shares and total engagement throughout each Instagram and TikTok had been analyzed. Every class is scored out of 10 to provide the manufacturers an total rating of 100.

Florence Bay Mills has essentially the most followers

Florence by Mills, based by Millie Bobby Brown in 2019, has 3.3 million followers on Instagram and one other 3 million on TikTok, making it essentially the most adopted within the high ten.

The model’s followers had a number of the highest engagement charges on the checklist, with a mean of 1,151 feedback per submit on Instagram and a 0.22% remark fee on TikTok.

A uncommon magnificence in second place

Uncommon Magnificence, which was based by Selena Gomez in 2019, has gained the second highest TikTok and Instagram followers on the checklist at 3.1 million and three.8 million, respectively.

The model additionally has the very best common variety of Instagram likes per submit, 74,642.

REM Magnificence is No. 3

REM Magnificence, which was based in 2021 by Ariana Grande, is in third place with 3.2 million followers throughout TikTok and Instagram.

REM Magnificence has the very best engagement on TikTok out of the highest ten, at 17.77%.

Rounding out the highest ten

Elf is at No. 4, Haus Labs is No. 5, and Actually Magnificence is No. 6

Elf Cosmetics ranks fourth with 6.4 million followers on Instagram, and highest on the checklist, 928,000 TikTok followers. The model has the third highest TikTok engagement fee within the high ten at 10.68% behind Haus Labs and REM Magnificence.

Woman Gaga’s Haus Labs is the fifth hottest vegan model on social media. The wonder model has almost 1.5 million followers throughout TikTok and Instagram. Haus Labs has the very best remark fee on TikTok at 0.72%—106% increased than the following highest remark fee on TikTok within the high ten.

Actually Magnificence ranks sixth. The model’s how-to movies are shared with greater than 2.3 million followers on TikTok, the third highest amongst manufacturers. Actually Magnificence additionally has essentially the most TikTok likes on the checklist, at 62 million — that is 4.6 million greater than Florence by Mills in first place.

Milk Make-up is at No. 7, Makkah Max is at No. 8, and Beautybay is No. 9

Milk make-up It’s the seventh hottest vegan magnificence model on social media. Based in 2016, Milk Make-up has one of many smallest TikTok followings on the checklist with 722,000 followers — nevertheless it has the fifth highest TikTok engagement fee on the checklist at 0.07%.

Of all of the manufacturers within the high ten, mecca max, Which ranks #8, has the fewest variety of followers. However Mecca Max boasts a TikTok remark fee of 0.18%, 126% increased than Uncommon Magnificence in second place.

On-line retailer Magnificence BayIt has the seventh highest Instagram engagement fee on the checklist at 0.13% and the seventh largest variety of Instagram followers, with 1.9 million.

Pacifica Magnificence is No. 10

Pacifica Magnificence, which was just lately named Magnificence Packaging’s Magnificence Firm of the Yr, is the tenth hottest vegan magnificence model on social media.

Pacifica’s social media presence mixes aware magnificence with instructional content material and how-to movies, leading to her amassing 971,100 followers throughout TikTok and Instagram.

Pacifica, based by Brooke Harvey-Taylor, conveys a refreshing West Coast vibe by way of its packaging. Check out our interview with Harvey-Taylor and Jing Zhu, SVP.

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